An Integrated Approach
As the real estate industry shifts, so must your approach to selling. The industry experts you hire to design, market and sell your project must work in harmony to develop and execute successful sales strategies. To achieve that integrated approach, CMI can bring the following expertise to your table:

• Sales:
  • Perform competitive market analysis (CMA)
    
  • Advise on US state registration
    
  • Design and execute sales strategy and timeline; make tactical adjustments throughout campaign
    
  • Recruit, hire and manage a high performance sales team
    
  • Facilitate sales licensing, housing, work visas, travel and sales center set-up/design
    
  • Train and mentor sales team
    
  • Develop sales team self-generated leads/referrals
    
  • Follow-up on all sales leads
    
  • Manage sales tools/collateral
    
  • Provide detailed sales/traffic reports
    
  • Continue to evaluate and update CMA
    
    
• Marketing:
  • SWOT Analysis: Strengths, Weaknesses, Opportunities and Threats
  • Coordinate marketing feasibility study
    
  • Manage strategic marketing, PR, Web, media plans and timelines with ad agency.
    
  • Work to integrate sales, marketing, in house, house and admin ops
    
  • Work in conjunction with marketing vendors to develop sales events and programs
    
  • Advise on collateral design/presentation
    
  • Develop consumer show strategies
    
  • Develop the critical on site signage plan
    
    
• Operations:
  • Utilize proprietary online reservation and event system
    
  • Provide and maintain customer relationship management (CRM) software –Lasso
    
  • Advise on the set-up of merchant accounts
    
  • Manage administrative staff and duties, including contract and closing administrators, sales support and fulfillment
    
  • Facilitate contract and closing administration and deposit management
    
  • Manage inventory and pricing
    
  • Coordinate with Title/Escrow services
    
  • Assist in securing end loan financing commitment